Request for Proposal (RFP): WordPress Webpage Integration Plugin (White Label)

Date: June 11, 2025

1. Project Overview

We are seeking a qualified WordPress plugin developer to create a simple, white-label plugin designed for submission to the official WordPress Plugin Directory. The primary function of this plugin will be to provide a mechanism for users to access an external, pre-existing webpage containing a form. The plugin itself will not require complex functionality beyond this integration.

2. Project Goals

  • To provide WordPress users with a straightforward way to access our external form.

  • To ensure the plugin adheres to all WordPress coding standards and security best practices.

  • To achieve official inclusion in the WordPress Plugin Directory, enhancing discoverability and trust.

  • To implement a reliable system for tracking plugin installations and deinstallations.

3. Functional Requirements

3.1. Core Plugin Functionality

The plugin shall:

  • Provide a clear and intuitive method (e.g. a menu item in the WordPress admin) for users to integrate and link to an external webpage.

  • Upon user interaction, open a pre-defined external webpage (URL will be provided by the client) in a new browser tab/window or within an iframe on the WordPress site. The preferred method (new tab/window vs. iframe) will be discussed during the project initiation phase.

  • The external webpage contains a form that the user will interact with; the plugin itself is not responsible for processing or storing data from this form.

3.2. White-Labeling

The plugin must be developed as a “white-label” product, meaning:

  • It should contain no branding or explicit references to the developer’s company or individual name within the plugin’s user interface (admin screens, public-facing elements).

  • The plugin header (as described in the wordpress-plugin-guide immersive, including Plugin Name, Author, Author URI, etc.) will be customized with client-provided information.

3.3. WordPress Plugin Directory Inclusion

  • The developer is responsible for, or will provide comprehensive assistance with, the full process of submitting the plugin to the official WordPress Plugin Directory (wordpress.org/plugins/).

  • This includes ensuring the plugin meets all WordPress.org requirements, preparing the readme.txt file in the required format, and guiding through the review and approval process.

  • A successful submission and listing on WordPress.org is a critical deliverable.

3.4. Plugin Description Page Design

  • The description page for the plugin (as displayed on WordPress.org and linked from the plugin within a WordPress installation) must be professionally designed.

  • The design should ideally leverage Elementor for ease of future client modifications, but alternative robust design approaches will be considered if justified.

  • The client will host this description page, and the developer will be responsible for providing all necessary assets (e.g., HTML, CSS, images, Elementor templates/exports) for this hosting.

  • Download Feature: The description page must include a prominent download feature (e.g., a button or link) allowing users to download a specified file (e.g., a .zip archive, or other format as agreed upon). This feature will link to a file hosted by the client.

4. Non-Functional Requirements & Technical Considerations

  • Code Quality: The plugin must adhere strictly to WordPress Coding Standards (PHP, JavaScript, CSS).

  • Security: Development must prioritize security, including but not limited to:

    • Preventing direct file access (if ( ! defined( 'ABSPATH' ) ) { exit; }).

    • Proper sanitization and validation of any input.

    • Correct escaping of all output.

    • Appropriate capability checks for administrative functions.

    • Protection against common vulnerabilities like CSRF and XSS.

  • Performance: The plugin should be lightweight and optimized for minimal impact on website performance.

  • Compatibility: The plugin should be compatible with the latest stable versions of WordPress and common PHP versions used in WordPress hosting environments.

  • Internationalization (i18n): All user-facing strings must be properly internationalized using WordPress’s __() and _e() functions, with a defined Text Domain and Domain Path.

  • No Database Interaction (within plugin): The plugin is not expected to create custom database tables or store user data directly.

5. Installation/Deinstallation Tracking

We require a mechanism to track plugin installations and deinstallations. The proposed solution should:

  • Provide accurate counts of active installations and deinstallations over time.

  • The method of data collection and delivery (e.g., direct access to a dashboard, API endpoint, periodic email reports, integration with a third-party analytics service) is open for discussion and proposal by the developer.

6. Deliverables

Upon project completion, the following deliverables are expected:

  • Complete Plugin Source Code: Well-documented, clean, and organized PHP, CSS, and JavaScript files for the plugin.

  • Installation & Usage Documentation: Clear instructions for installing, activating, and using the plugin.

  • readme.txt File: Formatted correctly for WordPress.org submission.

  • WordPress.org Submission: Successful listing of the plugin in the official directory OR detailed guidance and support during the submission process.

  • Tracking Implementation: Fully functional system for installation/deinstallation tracking.

  • Plugin Description Page Design Assets: All necessary files (e.g., Elementor templates/exports, HTML, CSS, images) required to host the designed plugin description page. This includes implementation for the download feature.

7. Proposal Submission Requirements

Interested developers are requested to submit a proposal that includes:

  • Company/Individual Overview: A brief introduction to your experience and expertise in WordPress plugin development.

  • Relevant Experience: Examples of previous WordPress plugins developed, especially those submitted to the WordPress Plugin Directory or involving similar integration/tracking requirements.

  • Proposed Technical Approach: Outline how you intend to meet the functional and non-functional requirements, including:

    • Your strategy for opening the external webpage (new tab/window vs. iframe, and how it will be triggered).

    • Your proposed solution for tracking installations and deinstallations, including how the data will be accessed/delivered.

    • Your approach to designing the plugin description page, especially your familiarity with Elementor or alternative design tools, and how you will implement the download feature.

    • Any libraries or specific WordPress APIs you plan to utilize.

  • Estimated Timeline: A realistic timeframe for completing the project, from commencement to WordPress.org listing.

  • Cost Breakdown: A detailed cost estimate for the entire project, including any potential milestones or payment schedules.

  • Maintenance & Support: Information on post-launch support options, if available.

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