Optimizing Your Google Business Profile in 2023: A Simple Guide

In the digital age, it’s crucial for local businesses to not just be visible on Google Search and Maps but also to rank well. With over 90 percent market share as of January 2023, Google is the preferred search engine for most users.

While many businesses focus on optimizing their websites for local searches, there’s an often overlooked but equally important aspect—Google My Business (GMB) listing.

Why Optimize Your Google My Business Listing?

Your GMB listing is a potent local tool, providing a snapshot of your business. Despite the Google My Business app no longer being available, online-only businesses with a validated listing can edit their profile directly from Google Search. When well-optimized, it aids customers in quickly finding and learning about your business in local search results—all for free.

Tools for Optimization

Several tools and agencies can help identify areas for improvement and track your GMB profile’s performance, including phone calls, clicks, and store visits.

Benefits of GMB Optimization

1. Visibility on Google Maps

Over 90 percent of people use Google Maps to find local businesses. An optimized GMB listing ensures potential customers can easily locate your business, view essential information, and see your location on Google Maps.

2. Improved Google Search Ranking

Completing and optimizing your GMB profile increases the chances of ranking higher in local search results. Google considers factors like proximity, authority, and relevance when ranking local profiles. Strengthening your profile by filling in all available fields and including visuals enhances its effectiveness.

3. Increased Customer Engagement

A well-planned GMB optimization strategy goes beyond just providing information. It encourages customer engagement, such as leaving reviews or contributing photos, enhancing your business’s visibility.

4. Stand Out in Service Area Searches

Differentiate your business by optimizing your GMB account for service areas. Including detailed service area information in your Google profile and creating corresponding location pages on your website can set you apart in local searches.

5. Boost in SEO for New Customers

Integrating GMB into your digital marketing and SEO efforts is a powerful way to attract potential customers. Positive ranking signals, achieved through clicks and engagement, in particular numerous and positive reviews, contribute to higher visibility. Responding to reviews and utilizing GMB messaging establishes trust and activity.

In conclusion, the effort you put into optimizing your Google My Business listing can significantly impact your local online presence and attract new customers.